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Vol. 15 No. 2 (2024)
DOI: 10.59987/ads/2024.2.94-97
Articles
2024-07-17

Applying the 7 Ps of Marketing to Enhance Dental Practice Operations and Success

Authors

Alessandro Quaranta, Wang Lai Hui

Keywords: Dental, Healthcare, Marketing

Abstract

In the evolving healthcare sector, dental practices face the imperative to adopt robust marketing strategies that attract and retain patients and optimize service delivery and operational efficiency. The 7 Ps of marketing—Product, Price, Place, Promotion, People, Process, and Physical evidence—constitute a comprehensive framework designed to address these multifaceted challenges. This framework not only aims to meet but exceed patient expectations, fostering practice growth and enhancing operational excellence. Each element of the 7 Ps plays a pivotal role in crafting a marketing strategy that is aligned with the core objectives of healthcare marketing and patient care standards. This commentary will analyse the application and the optimisation of the 7Ps framework in dental marketing and operational management.
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Authors

Alessandro Quaranta - Clinical Professor, School of Dentistry. The University of Sydney. Scientific and Educa- tion Manager, Smile Specialists Suite, Newcastle-Neutral Bay, NSW. Australia

Wang Lai Hui - Director, Smile Specialists Suite, Newcastle-Neutral Bay, NSW. Australia

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, provided appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.

https://creativecommons.org/licenses/by/4.0/

Copyright © 2026 The Author(s).

The Author(s) retain copyright of this article

How to Cite
Quaranta, A. ., & Lai Hui, W. . (2024). Applying the 7 Ps of Marketing to Enhance Dental Practice Operations and Success. Annali Di Stomatologia, 15(2), 94–97. https://doi.org/10.59987/ads/2024.2.94-97